I always tell people that I can go from strategy to supply, through concepts, copy, design and art direction. They don't believe me, until they see me in action on any of the following list:

• brand development
• brand positioning
• creative across advertising, digital, ambient and other zeitgeisty buzzwords
• copywriting, including targeted SEO-friendly web copy
• design, both print and web
• consultancy and marketplace audits

I've worked in a myriad of brand sectors, including this semi-digestible list: fmcg; retail; technology; legal; banking; gaming and gambling; government; travel; attractions; charity; alcohol and property. This little lot has put my work across TV, radio, posters, print, pr, dm, inserts, online and events.

I have worked at a number of the top 10 above-the-line agencies and been an award-winning Creative Director at an integrated agency. I am now delightfully making the world a better place at The Good Agency.

My work has been shortisted and gonged at these awards: IDM, Revolution!, B2B, ISP, PPA and MIMA.

I have a strong belief that good creative has to work on a scientific level as well as entertain. The more parts of the brain you can fire up, with the fewest words, the more successful the work becomes. People in white coats agree, although they use longer words.