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The famous children's charity Barnardo's approached us to create a new brand for their family travel insurance product. We wanted to create something that encompassed the complete protection that such a trusted name could give. After speaking to various mothers about their holiday experiences, it dawned on us that the highest sun cream protection was the one thing that joined them together. And so Factor 50 was born. The brand has already appeared online and in Barnardo's stores, with a plan to extend the collateral into direct mail and DRTV in the near future. |
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