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Client: William Reed Brand: The Grocer Media:Valentine DM Awards: B2B shortlist/PPA winner |
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| With the Grocer magazine looking to target lapsed subscribers, we devised this Valentine's direct mailer sent out with a 'Miss You' message. The love hearts clearly sweetened people up, as over 10% responded to renew. No wonder it won the Best Customer Retention category at the PPA Awards. | ||||
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