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Client: Tourism Ireland Media: Variprint DM/Microsite Links: Microsite Awards: IDM silver/MIMA silver |
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| This campaign took personalisation to new heights, with the recipient having a whole range of details woven through their own personal fairy story. They were led on a tour of Ireland, which saw a record response praising the creativity and personalisation. This campaign has already scooped honours in the Best Direct category at the IDM Business Performance Awards and the MIMA Awards. | ||||
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