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Client: First Utility Media: Email/Microsite/Press Links: Microsite
  
 

 

 
 
 
 
 
 
 
a message to your
electricity supplier

The old ways of charging for gas and electricity are over.

It's the end of estimated readings followed by budget-busting 'catch-up' bills. Do not trust your supplier to get your bill right. Become energy smart with first:utility. Install our digital Smart Meter and regain control of your energy costs. It takes readings of your electricity usage 48 times a day,
so you'll be able to see when you're wasting energy.

And with the right tariff and accurate monthly bills, you can begin to make the lifestyle changes that will not only save money and reduce your energy bills by as much as 20%, but reduce your CO2 emissions as well.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
daytime
peak
night
  
 
  tell your supplier - no more inaccurate bills

switch on to first:utility


 
     
  first:utility was looking to take on the energy supplier cartel. Whilst every other supplier was hiking up their prices, only first:utility offered a smart meter that could show you your energy usage every 30 minutes of every day. With prices cheaper at certain times of the day it's simple to save up to 20% on your energy usage. This bold email went out just after many prices had gone up by up to 26% - so it's little wonder that it achieved open rates of around 40%, nearly twice the projected figure. Within two days, we had a healthy list of customer registrations. This was one message that clearly got through.  

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