Beating the banker. Again.

If we had a bell to ring every time we beat the banker, we'd have severe tinnitus this week, as not one but three campaigns rose to the top of the response league.

First up, a rewrite and redesign of Centrepoint's Room Sponsor landing pages. Simpler copy, fewer exit points, a powerful statistic and a personal quote all help to drive those all-important conversions.

Secondly, our new DRTV ad for WaterAid. Smashing targets so much that the call centre manager needed extra staff to cope. A nice problem to have.

Finally, the crucial Christmas campaign for Centrepoint. Last year's work was the most successful ever, so this year it's the new festive banker.

Happy Christmas.

New WaterAid DRTV ad breaks

Six weeks ago I was crouched, ankle-deep on the edge of a stagnant, fetid river in the Bugusera region of Rwanda. In front of me, a five-year-old boy called Jean dipped a cup into the foul water and drank.

It was a moment that I will never forget; as a WaterAid supporter, as a creative looking for the most powerful DRTV footage and, most importantly, as a human being.

Jean has no choice but to drink this disgusting water, but you have a choice to watch the ad here, and donate here.

GirlGuiding work shortlisted for award

The brief was to turn a year's worth of information about GirlGuiding UK into an exciting, interactive piece of comms.

And now, the shortlist for the CorpComms Best corporate publication – not-for-profit & public sector category suggests it did exactly that.

The full shortlist is here, but you can judge the work for yourself right here.

A Frocking great launch

Cancer Research UK wanted to reach a young, fun-loving audience to raise money during breast cancer awareness month. We didn't want to play it safe, or come up with something that would get lost amongst the pink mist.

Frock Breast Cancer was born.

Coupled with a ballsy positioning of 'dress to kill breast cancer', Frock has fired the imagination through Facebook advertising, a direct mail 'handbag' containing everything a girl (or boy!) needs to get their Frock on and PR across the country. We want to turn October into Frocktober.

You can see the work here or Frock up and take part here.