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Client: Lambeth Council Brand: School Attendance Media: Posters/Phone kiosks/Escalator panels/Leaflets |
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| A campaign for Lambeth Council, encouraging kids' participation in a school attendance initiative: The Dream Lesson. Children were encouraged to tell their school what their ideal lesson would be. We used the media space as a starting point for their imagination, leading to over 60 schools taking part. The campaign finished up at the IMAX cinema where we turned the campaign into the country's largest Powerpoint presentation: an eye-boggling 28 metres wide. | ||||
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