With Sort It Portsmouth created to run across a number of public health initiatives, this Blood Pressure campaign was the first work to go live. Featuring Peter Crouch, John Utaka and Glen Johnson a series of 48 sheet, 6 sheet and community centre posters encouraged Pompey residents to get their blood pressure checked for free. In the five days that the blood pressure stations were out on the streets of Portsmouth a staggering 1600 people had their blood pressure checked.

You can also hear the accompanying radio ad here.