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Client: McDonald's Brand: Steak Premiere Media: Posters |
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| As McDonald's started to go upmarket, new products were launched which required a bit of approachable poshness. Delicately flicking ketchup around the plate and building a french fries stack caught the essence of the new Steak Premiere. The 48 sheets clearly worked, as stores across the country actually sold out. | ||||
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