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Client: Hovis Brand: Hoolies Media: Posters/Press |
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| With a relatively small budget, Hovis asked us to create a campaign that would stand out and generate interest in new Hovis Hoolies. We looked to reflect the product name with an irreverent campaign based around the roll that's open to suggestions. Within 3 weeks of the launch of these 6 sheet posters we'd helped them sell out in many stores. They also appeared in several newspaper columns as various journalists debated the raucous headlines in a traditionally sedate sector. | ||||
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