 |
                |
 |
|
||||
| Becoming a childminder is a fabulously rewarding career. We wanted to capture the sheer visual magic of a child's world and so created this 'Inspire the next...' campaign. We had no trouble persuading a number of celebrities to lend their name to the campaign and we saw a very healthy rise in childminding applicants - 160,000, with 15% being in childcare roles after just 6 months. | ||||
    |