Logical Creative
Andy Powell
Logical Creative

During the course of this work, Tetley overtook PG Tips to become market leader for the first time in their history.
Tetley Tea
TV // Radio // Poster // Press

Tetley Teafolk campaigns were loved the nation over. This work registered the highest ever awareness index score for Tetley (well over twice the Millward Brown average), an 83 per cent awareness for Drawstring teabags and secured the market leadership.

© Andy Powell 2013.
Or snake, if you're Chinese.