Logical Creative
Andy Powell
Logical Creative

The most successful DRTV, banner ads and appeals in WaterAid history.
WaterAid
DRTV // Direct Mail // Inserts // Banners

A series of highly-successful campaigns for WaterAid, including the most-effective DRTV ad and banners, 'No Choice', and the best-ever appeal - The Big Dig - which raised £2.5million in just 12 weeks, bringing clean, safe water to 138,000 people in Malawi.

© Andy Powell 2013.
Or snake, if you're Chinese.