CREATING EUROPE'S SAFEST STREETS FOR CHILDREN

– FEATURED ON TV, IN NATIONAL AND LOCAL PRESS, AND A HOST OF WEBSITES
– COMPETITIONS TO WIN HEDGEHOG SOFT TOYS AND GOODIES RUN THROUGH BBC NEWSROUND

– FOUND TODAY ACROSS REDDIT, TIKTOK AND YOUTUBE AS A CLASSIC AD FROM YESTERYEAR

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Even after all these years, I still have people of a certain age sing chunks of this to me. This vintage campaign saw the famous hedgehogs singing Stayin' Alive – the Bee Gees even approved the lyrical change and slashed their royalty rate to allow us to use it.

 

And the results were impressive, hitting awareness rates of 87% among 4-13 year olds. No wonder the UK's roads became the safest in Europe.

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Today, I regularly get sent links to new TikToks, Reddits and YouTube links where yesterday's children reminisce fondly about their own childhoods singing along to Stayin' Alive. Altogether now, "Well you can tell by the way I cross the road...".