SMASHING TARGETS TO GIVE MORE DOGS THEIR HAPPY PLACE

– THIRD SECTOR AWARDS FUNDRAISING CAMPAIGN OF THE YEAR
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The inaugural Happy Place Christmas campaign, launched in 2025 with Hercules and Otis’ story, smashed its gross income target by 250%, landing an ROI of 4.66 off a 12% RR – bucking sector trends, winning Fundraising Campaign of the Year at the Third Sector Awards and most importantly, helping more dogs find their happy place.

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Happy Place 2 told the story of Lola Lou, taking us on her journey from being left hungry and scared, to an affectionate bundle of energy. A roll-fold leaflet allowed supporters to experience just how Lola Lou loves to roll over ready for her favourite belly rubs. The results continue to be testament to this immersive storytelling. Both overall income and average gift have comfortably beaten targets, across both DM and digital channels.