THE JOY OF INTEGRATION BEATING TARGETS

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– THIRD SECTOR AWARDS NOMINATION
 

Christmas can be challenging at the best of times. But for people facing the end of a life, it can especially difficult.
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This campaign looked to explore a huge range of emotions, under one bittersweet thought – that £23 can fund an hour of care, comfort and joy when it matters most. Our DRTV was based on real stories of people facing dying, death and bereavement, as well as the experiences of nurses and healthcare assistants on the frontline – like Annie, who stars in the ad.

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A suite of print and digital assets integrated the campaign in the run-up to Christmas itself, exploring every emotion from anger and anguish to hope and comfort. That very human connection has seen the campaign continue into its fourth year, with the latest results beating target by over 11%.