THE WORLD'S FIRST (AND STILL THE BEST) Charitable book club

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Charitable fundraising is changing. Increasingly, people don't just want to hand over money and let the charity get on with spending it – there's more of a desire to feel part of the experience. With subscription boxes becoming more prevalent in other areas, we conceived the ShelterBox Book Club.
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The endline – no ordinary books, no ordinary book club – captures the unique nature of this club, and the first phase of digital ads resulted in member sign-ups nearly 100% above target, with a cost-per-acquisition around one-third of forecast. In the first year alone, member retention rates were 96%, and in total Book Club has now raised over £1.5m.
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The membership community has grown in strength, and now regularly meets up virtually and in-person for author Q&As, discussions and other exclusive events.