A NEW LONG-TERM CHRISTMAS PLATFORM TO BUILD BELIEF IN A CURE

– INTEGRATED ACROSS PRINT, DIGITAL, RAFFLE, RETAIL AND CORPORATE TEAMS
– HERO IMAGE MERCHANDISE ON SALE

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Christmas is a time for belief. But for too long, believing in a cure for dementia has felt difficult, if not impossible. This Christmas campaign challenges an audience misconception head-on, because now there are many reasons to believe. It’s no longer a case of if we find a cure, but when.

 

 

The campaign brings together the authentic voices of scientists, researchers and people living with dementia – along with their loved ones. They are all confident because of pioneering research, groundbreaking trials and treatments in the pipeline.

 

This multi-year creative platform is about to launch, with ambitious plans for future growth.