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Andy Powell // Creative Director
Strategising, art-directing, creative-directing writer of advertising, direct mail, digital, content and other zeitgeisty buzzwords.
Client: Fiat
Project: Multipla
Media: Poster, press, digital, POS
Scope: Copywriting, art direction
Fiat needed a distinctive campaign to match the unique seating arrangement of the new Multipla people carrier. Our three in front, three behind work began on posters and in press, before becoming so succesful that it was extended into digital and point of sale.
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