Project: Campaigning against public service privatisation
Media: Poster, press, digital
Scope: Copywriting, design, creative direction
With the government's increasing privatisation of public services, like the NHS, social care and the police, UNISON wanted to raise awareness of the issues at stake, and how they will affect members of the public.
The campaign above, #thankyourchampions, tackled the so-called 'back office cuts' issue – demonstrating just why every role is important in the delivery of front-line services.
The earlier executions at the foot of this page took a firmer stance, with crude price tags stamped onto our loved ones. The posters were shortlisted for the Campaign Outdoor Hall of Fame.