Client: The Trussell Trust
Project: Acquisition, retention
Media: DRTV, social, digital banners, direct mail, inserts
Scope: Strategy, copywriting, art direction, creative direction


The need for food banks has risen by 81% in the past 5 years. So our work with the Trussell Trust has never been more vital. Our first project, an integrated winter campaign called Impossible Decisions helped raise £1.2 million across warm DM, inserts, social media ads and digital display banners.

Having heard so many incredible stories from food bank staff and volunteers, we were inspired by Karen – a true force for good on the frontline of the cost of living crisis. Her words formed the Trussell Trust's first-ever DRTV ad, shown here: More Than Ever. Directed by Jake Wynne and produced by Chris Gane at Vince.