Andy Powell // Creative Director
Strategising, art-directing, creative-directing writer of advertising, direct mail, digital, content and other zeitgeisty buzzwords.
Client: WaterAid
Project: World Water Day
Media: Experiential installation in Canary Wharf, featuring digital and SMS technology
Scope: Strategy, copywriting, art direction, creative direction
In the run up to World Water Day, we built the UK's first interactive, aquascript waterfall for WaterAid. Imagine a shower crossed with an inkjet printer – on an epic scale. 12 metres wide, to be precise.
We installed it in Canary Wharf, and invited people to add their 'watergraph' – by texting, tweeting or sending us their name online – to call for a world where everyone, everywhere can enjoy clean water.
Ten thousand people added their name, generating important leads for WaterAid in just two days. We also made a splash on social media, with tweets, likes and shares giving us a reach of over eight and a half million people.