Client: Cancer Research UK
Project: Shine nighttime walking marathon
Media: Poster, press, radio, social, digital
Scope: Copywriting, design, creative direction
Since its inception, Shine has grown to an event attracting 17,000 people to walk through the streets of London. The hero imagery and bold tone seen above was complemented on radio by the inimitable Kathy Burke giving it her all, and frightening the radio clearance people in the process. Turn your speakers up – it's totally safe for work. Just.
Now in its fifth year, Shine is in the top five charity events in the country, with Shiners raising over £5 million p.a.